Marketing automation: The technology behind the methodology
When deployed optimally, marketing automation should underpin every facet of your Prospect Relationship Marketing (PRM) solution. We help you leverage the technology you already own, and select and add the right complementary pieces you may need to automate lead generation and management, ongoing prospect nurturing, qualification and sales integration. And should you choose to outsource all or part of your marketing automation needs, our Q-Central proprietary marketing automation platform eliminates the need to invest in software and training.
How Successful Marketing Automation Works
Potential prospects are perpetually funneled via e-mail, direct mail, webinars, search, and print and online advertising, among other media. Once in the queue, each one is automatically cultivated through a highly personalized, interactive online experience and managed stream of communications. At the same time, they are continually profiled, scored and ranked based on behavior and according to pre-set business rules.
A central database captures every click and interaction as it occurs, so the system can automatically alert sales reps of qualified opportunities...synchronize data with CRM systems...provide actionable intelligence in the form of real-time online reports and dashboards...queue up contacts for telemarketing...and much more.
