Potential prospects are perpetually funneled into Q-Central via
e-mail, direct mail and webinars, and online, search and print advertising, among other media. Once "in the Q," each one is automatically cultivated through a highly personalized, interactive online experience and managed stream of communications. At the same time, they are continually profiled, scored and ranked based on behavior and according to pre-set business rules.
Because Q-Central captures every click and interaction as it occurs, it can automatically alert sales reps of qualified oppor- tunities… synchronize data with CRM systems… provide actionable intelligence in the form of real-time online reports… queue up contacts for telemarketing… and much more. And Q-Bridge is the only digital and direct marketing service provider that hosts its own, proprietary marketing automation platform, eliminating the need to invest in software and training.
