Prospect Relationship Marketing™– Solutions that build demand and the sales pipeline.
Q-Bridge's Prospect Relationship Marketing™ (PRM) Solutions help you apply the right level of interactive media, direct marketing best practices and processes, and personalized marketing automation technology. So you can target the right contacts, generate more demand, cultivate each prospect and qualify and deliver the best opportunities to sales. And measure true marketing effectiveness and ROI.
Manage prospects from "contact to close"
We apply a consultative approach to architect a PRM Solution that's right for you. One that makes optimal use of your data, and integrates the right mix of multi-channel marketing where personalized online experiences automatically cultivate and "farm" each prospect and continually score, qualify and deliver only the highest quality leads to sales. And real-time online reports and dashboards provide "at-a-glance" visibility into program performance and the funnel, so you can make informed decisions, quickly. The result is an "Empowered" PRM Solution, optimized processes and precise performance measurement every step of the way...
Segment markets based on profile criteria... identify the right contacts within each segment and define their unique needs... and create a marketing database that supports personalized communications by industry, company size, role, etc.
Leverage database marketing techniques to get the right message to the right audience at the right time... promote segmented, relevant "offers" using the best media... and generate the most interest and acquire the best prospects.
Set up sophisticated, "offer chains" for prospects in the queue... nurture them over time with automated, personalized emails based on profiles and behavior... and advance their qualification status based on scoring and business rules.
Define qualification thresholds... bridge the gap between marketing and sales by linking prospect data to the pipeline... and deliver the best leads in real-time so sales reps can focus on the greatest revenue potential.
Create customized online reports and dashboards... track program performance and ROI in real time... and gain the insight needed to focus on the best media, reallocate spending, reduce waste and costs, and optimize outcomes.
